One of the things Cornell alums might have learned by reading the much talked about Times article is that the imaghe committee succesfully lobbied the Cornell Store to start carrying 'cooler' merchandise for Cornellians to wear. Jealous of the retro-looking threads that some other schools offered, the Cornell Image committee succesfully convinced the administration to start selling 'cool' hoodies and hats. The New York Times even gracefully provided a picture of Cornell's 'cool' new wear:
So it wouldn't be beyond imagination to suppose that Cornell alums might try to purchase some of the newly minted merchandise in support of their alma mater. But as far as I can tell, the 'cool' hoodies and hats aren't available through the Cornell Store's incredibly clunky interface, nor are they available through ivysport.com. And I would still like to see some Cornell-brand scarves become available.